Friends Provident is keeping Sesame after review.

Money Marketing reports that British insurance group Friends Provident, originally founded by Quakers, has decided to keep financial adviser network Sesame after a wide-ranging review. In May 2007 Friends acquired the firm for £75m. However, the group has decided to sell fellow financial adviser Pantheon, which concentrates on the high net worth market. Pantheon was bought for £33m.

Money Marketing publishes Sesame survey

Money Marketing publishes an interesting survey of Sesame advisers. Some 64% are concerned about the possible effect that falls in the housing market could have on their companies.

However sales and marketing director Stephen Young notes that 20% of Sesame advisers are actively looking to recruit. He says that advisers are also willing to change to market conditions.