Friends Provident is keeping Sesame after review.

Money Marketing reports that British insurance group Friends Provident, originally founded by Quakers, has decided to keep financial adviser network Sesame after a wide-ranging review. In May 2007 Friends acquired the firm for £75m. However, the group has decided to sell fellow financial adviser Pantheon, which concentrates on the high net worth market. Pantheon was bought for £33m.